The Importance of Customer Analytics

The Importance of Customer Analytics

In simple words we can understand the complex subject of Customer Analytics as a set of processes that gives important insights about the customers that are required to serve customers in a way that is relevant, anticipated and timely. Customer Analytics is the backbone of all marketing activities and it encompasses many different statistical techniques such as predictive modeling, data visualization, information management and segmentation. The increase in the social […]

Cluster Analysis

Cluster Analysis

One of the questions that many researchers and analysts face is how to generate meaningful insights or structures from observed data, or how to develop taxonomies. Here comes the role of cluster analysis. Cluster analysis can be thought of a set of algorithms and techniques that are used to group objects of similar nature together. In other words, we can think of cluster analysis as an exploratory data analysis techniques […]

Why you should work with a Qualified Statistical Consultant?

Why you should work with a Qualified Statistical Consultant?

One of the questions that we are frequently asked is that why should we work with a qualified statistical consultant. Though there is no simple answer to this question, but there are lots of benefits of working with a qualified statistical consultant. We have extracted these benefits from what our clients say about us and our services. A qualified statistical consultant can help you understand the statical concepts in an […]