Cronbach’s Alpha

Cronbach’s Alpha

Cronbach’s alpha measures the internal consistency of a set of items. In other words, it measures how closeness of a set of items within a group. It is considered as a measure of scale reliability. If you want to test the unidimensionality of a measure, a ‘high’ value of cronbach’s alpha is not sufficient. In order to provide strong evidence that the scale or measure that we are testing is […]

Data Analysis Chapter of Your Research Work

Data Analysis Chapter of Your Research Work

Research Data Analysis: Significant Part of Your Research I am sure that as a researcher you will not deny the fact that your dissertation or thesis is the single most important document that you’ll ever create and it offers you a good placement opportunity, scope of good publication, and also widens your knowledge about your research area. However, writing a dissertation or thesis is not as straightforward as it seems […]

Latent Variable Path Analysis

Latent Variable Path Analysis

Latent Variable Path Analysis is one of the popular statistical methodologies that is extensively used by quantitative social scientists. The popularity of this statistical technique is confirmed by the creation of a dedicated scholarly journal and existence of SEMNET (a very popular and active electronic discussion list) that focuses on Latent Variable Path Analysis and related issues. Latent Variable Path Analysis is a widely used statistical methodology for theoretical and applied […]

Confirmatory Factor Analysis and Exploratory Factor Analysis: What is the Purpose?

Confirmatory Factor Analysis and Exploratory Factor Analysis: What is the Purpose?

Researchers often get confused when it comes to use of Confirmatory Factor Analysis and Exploratory Factor Analysis for their analysis. In this article, I will try to help you understand the difference between Confirmatory Factor Analysis and Exploratory Factor Analysis. Exploratory Factor Analysis, also called EFA, is a statistical technique that helps you identify the underlying factor structure for a set of variables. In other words, EFA tells you how […]

The Importance of Customer Analytics

The Importance of Customer Analytics

Customer Analytics is a set of processes that gives important insights about the customers that are required to serve customers in a way that is relevant, anticipated and timely. Customer Analytics is the backbone of all marketing activities and it encompasses many different statistical techniques such as predictive modeling, data visualization, information management and segmentation. The increase in the social footprint of the customers makes the domain of customer analytics […]